In June 2018, St. Mary Medical Center launched their “Mission” campaign. The entire campaign uses St. Mary Medical Center physicians, colleagues and volunteers to spotlight the technology and expertise the hospital, its practices and the people working in them have to offer. It emphasizes “the most powerful medicine of all” found at St. Mary Medical Center: “simple human kindness.” Advertisements for this campaign span across cable television, radio, outdoor and social media.
St. Mary Medical Center hired third-party Philadelphia advertising agency, Mangos, to create the campaign and concept the look-and-feel of the print and digital advertisement. Once established, our team was given the colleague photographs taken for the campaign, as well as any new fonts, in order to implement the campaign for advertising collateral upon request. Our senior graphic designer, Maria Ballestrino, developed and shared a method for editing the photos to adjust them to the St. Mary brand by flushing out some of the color, fading the background of the photographs and adding hues of the St. Mary blue.
The St. Mary Medical Center “Mission” campaign projects I’ve designed upon request for cross-platform execution, using the tools and methods provided by both Mangos, and Maria Ballestrino are below.
Deliverables: billboard for placement on the US-276 Turnpike, Facebook cover images for the St. Mary Medical Center Facebook page, elevator wraps for the St. Mary Medical Center Franciscan Building & “Mission” campaign branded notecards for St. Mary Medical Center CEO
Art Direction: Maria Ballestrino