Mercy Health System (MHS, now Trinity Health) wanted to create a new advertising campaign to encompass all of its service lines and support its mission of providing compassionate patient care throughout all of its operating units. The campaign revolves around a simple message: “Live Better (with Mercy),” and uses extensions of the company’s mission and vision statements, as well as scenarios in which utilizing specific services offered in each of the operating units can help patients “live better.”
Using minimalistic and objective photography, and typography to fill negative space, I created a design concept that was ultimately used for the final 2017 advertising campaign. The “Live Better” campaign has been implemented cross-media, in print, digital and outdoor advertisements, as well as large format collateral throughout the operating units.
Deliverables: large format posters for Nazareth Hospital, digital advertisement for Mercy Fitzgerald Hospital & print advertisement for Nazareth Hospital
Art Direction: Maria Ballestrino