This project started with scoping and brainstorming sessions with a brokerage team and a marketing manager. We were preparing to pitch to an investment group and offer them new solutions based on our market knowledge to better position the office buildings they own in Philadelphia. The team came up with the title “Bridge (the client) Makes a Splash in the Philadelphia Market” as a theme and crafted a story. I love designing around words and taglines that allow for flexible creativity (it must be the advertising major in me), so the wheels were automatically turning on this one. I created this hand-out as a supplemental piece to the conversation the brokers would have with the client about the opportunities we saw for their buildings in Philadelphia. I simply and visually represented the ripple effect that would take place if the client invested in working with us to better position and brand their assets in the market.
Deliverable: bold and impactful physical pitch presentation hand-out